Mobile Marketing: Drive Your Sales With These 5 Strategies

By the end of this year, over 80% of American adults will have a smartphone. Mobile devices dominate both the B2B and B2C landscapes and their usage dominates marketing. Everything we do now has a mobile component to it that we must incorporate into our marketing strategies. What is Mobile Marketing Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location

Your Checklist to Optimal Mobile Responsive Email Design

There’s nothing that really disappoints me as much as when I flip open an email I’m looking forward to on my mobile device and I can’t read it. Either the images are hard-coded widths that won’t respond to the display, or the text is so wide that I’d have to scroll back and forth to read it. Unless it’s critical, I don’t wait to get back to my desktop to read it. I delete it.