Today’s legal marketplace is increasingly competitive. As a result, this puts a lot of pressure to a lot of lawyers and law firms to stand out from the rest of the competition. It’s tough it is to strive for a professional presence online. If your site isn’t compelling enough, clients move on to your competitors. That’s why, your brand (and that includes your website) should significantly impact your business, help you find new clients, and boost
Just today I was working with a client who had fantastic articles that were attracting a lot of attention their site. The engagement was good, and the content was driving organic traffic, but there was just one problem. The company didn’t have any type of call-to-action to drive the lead through to their sales team. Optimally, they needed a call-to-action that opened the visitor to a highly relevant landing page that helps push the visitor
Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding the right aesthetic alone can be problematic. Business owners have to work hard to understand their target audience and build their layout and design around buyer personas. Appealing to potential customers is always easier said
According to Statista, in 2016, 177.4 million people used mobile devices to shop, research and browse products. This figure is predicted to reach almost 200 million by 2018. And a new report conducted by Addressy cited that cart abandonment has reached a median rate of 66% in the US. Online retailers who don’t offer a great mobile experience are likely to be missing out on business. It’s essential they keep shoppers their engaged through the entire checkout process. Below
Have you ever done a search for your website on Google and seen the Mobile-Friendly tag on it? Google even has a mobile-friendly testing page where you can take a look at issues with your site. It’s a pretty good test that analyzes elements and makes sure that they’re spaced well and visible. Mobile-friendly is not mobile optimized, though. It’s just the baseline and doesn’t look at actual user behavior of mobile users on your
Wow, this is an incredibly comprehensive and well-designed infographic from BargainFox. With statistics on every aspect of online consumer behavior, it sheds light on what exactly is impacting conversion rates on your e-commerce site. Every aspect of the e-commerce experience is provided for, including the website design, video, usability, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail.