One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I’m often in conflict with other SEO professionals because they tend to focus on algorithms over search engine users. I’ll touch base on that later in the article. What
Many marketing specialists know: over the past ten years, marketing technologies (Martech) have exploded in growth. This growth process isn’t going to slow down. In fact, the latest 2020 study shows there are over 8000 marketing technology tools on the market. Most marketers use more than five tools on a given day, and more than 20 overall in the execution of their marketing strategies. Martech platforms help your business both recoup the investment and help
Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid result, referred to as natural, organic, or earned results. Let’s take a look at the timeline of search engines. 1994 – The first search engine Altavista was launched. Ask.com started ranking links by popularity. 1995 – Msn.com, Yandex.ru, and Google.com were launched. 2000 – Baidu, a Chinese search engine was launched.
It’s not ironic that we’re sharing this infographic on the day that we visited the headquarters of Bluebridge, a digital mobile application platform. We had a very robust mobile application, but the company pivoted away from mobile, and now we’re stuck with a broken mobile application. We know that we’re losing some engagement by not pushing our content to the platform. We’ve been looking forward to getting a new version up, and Bluebridge has a
One of the reasons why we pulled the trigger on getting our site up on a new mobile-optimized theme wasn’t just all the noise that Google and professionals were making in the SEO space. We were seeing it for ourselves in the observations of our clients’ sites. On our clients with responsive sites, we could see a substantial growth in mobile search impressions as well as an increase in mobile search visits. If you’re not