Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid result, referred to as natural, organic, or earned results. Let’s take a look at the timeline of search engines. 1994 – The first search engine Altavista was launched. Ask.com started ranking links by popularity. 1995 – Msn.com, Yandex.ru, and Google.com were launched. 2000 – Baidu, a Chinese search engine was launched.
A few years ago, I wrote that SEO was dead. The title was a bit over the top, but I stand by the content. Google was quickly catching up with an industry that was gaming search engines and resulting in the quality of search engines dropping significantly. They released a series of algorithms that not only made it difficult to manipulate search rankings, they even buried those they found doing blackhat SEO. That’s not to
It’s not ironic that we’re sharing this infographic on the day that we visited the headquarters of Bluebridge, a digital mobile application platform. We had a very robust mobile application, but the company pivoted away from mobile, and now we’re stuck with a broken mobile application. We know that we’re losing some engagement by not pushing our content to the platform. We’ve been looking forward to getting a new version up, and Bluebridge has a
One of the reasons why we pulled the trigger on getting our site up on a new mobile-optimized theme wasn’t just all the noise that Google and professionals were making in the SEO space. We were seeing it for ourselves in the observations of our clients’ sites. On our clients with responsive sites, we could see a substantial growth in mobile search impressions as well as an increase in mobile search visits. If you’re not
We posted about the steps necessary to avoid a dramatic loss of search traffic via mobile search on Google coming a week from now. Our friends at gShift have been closely watching the changes and published a very in-depth post on the expected impact of the algorithm changes. To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey of more than 275 digital marketers across a variety of industries including
Are we scared? No, not really. I’m afraid that sites that haven’t been optimized for mobile usage were already suffering from poor user interaction and engagement. Now Google is simply catching up by updating the algorithms to reward sites that are optimized for a mobile user with great rankings in mobile searches. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all