Mobile Technologies

Martech Zone articles tagged mobile technologies:

  • Ecommerce and RetailGoogle Wallet and Apple Wallet Marketing and Notifications

    Maximizing Mobile Marketing With Google Wallet and Apple Wallet

    Google Wallet and Apple Wallet have emerged as significant platforms for marketers. These mobile wallets offer an array of features that enhance user experience (UX) and open up new avenues for marketing and customer engagement. This article delves into the functionalities of both wallets, highlighting their benefits and the unique opportunities they present for marketing strategies. Google Wallet Google Wallet,…

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