Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding the right aesthetic alone can be problematic. Business owners have to work hard to understand their target audience and build their layout and design around buyer personas. Appealing to potential customers is always easier said
Smartphone ownership isn’t just on the rise, for many individuals it’s their entire means of connecting to the Internet. That connectivity is an opportunity for e-commerce sites and retail outlets, but only if your visitor’s mobile experience is superior to your competitors. Around the world, more and more people are making the jump to smartphone ownership. Learn how this move towards mobile is affecting the future of e-commerce and the retail industry as a whole.
One of the things that we often do is pay attention to a comparison of our traffic and open rates from the same period last month or the same period last year. Checking your own metrics and seeing how well you’re performing is important – but you also have to adjust for how consumers are changing. Mobile is one of those areas where you have to pay attention since the numbers are drastically different over
I realize there’s some repetition here with some of the posts I’ve been sharing on where I believe marketers need to focus their attention this year… but this infographic sums it up and was too good not to share! The year 2014 – digital marketing has reached a whole new level and continues to do so. However, some marketers are still wondering – “What factors are going to influence my marketing efforts this year and
“Year-over-year, from March 2011 to March 2012, email opens on mobile devices grew 82.4 percent,” according to Return Path mobile statistics. Making mobile part of your email marketing efforts is no longer for advanced email campaigns; it’s a necessity. Recently, Delivra published How to Make Your Email Marketing Mobile Friendly, a resource that offers 2012 mobile trends, statistics, and recommendations on how to get your email marketing ready for your on-the-go audience. The whitepaper discusses
Just got a note from a communicator (great title) at Yooba.com, a web-based service that’s preparing to launch this Spring. The video is a little cryptic but the content on the site is compelling: Yooba is a web based B2B service for marketing professionals. Our aim is to make it possible for you to focus on creativity and achievements. Yooba gives you an all-inclusive platform for your digital marketing experience. We provide hosting and database