Infographic: Senior Citizen Mobile and Internet Usage Statistics

The stereotype that the elderly cannot use, do not understand, or do not want to spend time online is widespread in our society. However, is it based on facts? It’s true that Millennials dominate Internet usage, but is there really that few Baby Boomers on the world wide web? We don’t think so and we are about to prove it. Older people are accepting and using modern technologies in increasing numbers nowadays. They are realizing

Guess What? Vertical Video Isn’t Just Mainstream, It’s More Effective

Just a few years ago I was publicly mocked by a colleague online when I was sharing my thoughts via video. His problem with my videos? I was holding the phone vertically rather than horizontally. He questioned my expertise and standing in the industry based on my video orientation. It was maddening for a few reasons: Videos are all about their ability to captivate and communicate the message. I don’t believe orientation has any impact

5 Google Analytics Dashboards That Won’t Scare You

Google Analytics can be intimidating for a lot of marketers. By now we all know how important data-driven decisions are for our marketing departments, but many of us don’t know where to start. Google Analytics is a powerhouse tool for the analytically-minded marketer, but can be more approachable than many of us realize. When starting out on Google Analytics, the first thing you need to do is break out your analytics into bite-sized sections. Create

How Women and Men Use Social Media and Mobile Differently

Did you know that women are more likely to play games on their smartphone, more likely to like a brand to get deals and more likely to utilize mobile and social media to keep tabs on family and communicate with one another? The gender difference revolves around three distinct areas: our personal and professional relationships, the need for information and entertainment, and consumer behavior. On that note, we prepared this infographic based on those parameters