Renderforest: Real-Time Video Editing and Animation Templates Online

We’re launching a new series of interviews here soon on the marketing technology blog with the assistance of Creative Zombie Studios. Our existing podcast with Edge of the Web Radio is amazing and airs regionally in Indianapolis on Saturday afternoons on Freedom 95… but sometimes we need to dig deep with the talent we wish to interview. With the background music from a friend’s band, Brad and his team put together a great intro voiceover

Guess What? Vertical Video Isn’t Just Mainstream, It’s More Effective

Just a few years ago I was publicly mocked by a colleague online when I was sharing my thoughts via video. His problem with my videos? I was holding the phone vertically rather than horizontally. He questioned my expertise and standing in the industry based on my video orientation. It was maddening for a few reasons: Videos are all about their ability to captivate and communicate the message. I don’t believe orientation has any impact

Why Product Video is a Priority and 5 Types of Videos You Should Produce

2015 was a record-breaking year for product video, with video views up 42% from 2014. That’s not the entire story, though. 45% of all video views occurred on a mobile device. In fact, in the last quarter of 2015, Mobile video views grew 6 times faster than desktop video views. This and other data provided in Invodo’s 2015 Product Video Benchmarks Report has all the justification marketers need to implement a video strategy… immediately. We’ve been working with

Portrait of a Mobile Consumer

Mobile technology is changing everything. Consumers can shop, get directions, browse the web, interact with friends through a wide variety of media forms, and document their lives with a single device small enough to fit in their pockets. By 2018, an estimated 8.2 billion active mobile devices will be in use. That same year, mobile commerce is expected to top $600 billion in annual sales. Clearly, the business world is being revolutionized by this latest