You’ve put a lot of effort into your business site or corporate blog, it’s time to tune it up. We wrote Corporate Blogging for Dummies to help businesses leverage blogging to build authority and acquire leads online. Although the book is concentrated on blogging and blogging platforms, the theories extend to a corporate website right down to a pay-per-click landing page. Many of you have already began reading the book and the feedback has been
Some of the feedback I’ve received from readers is that I’ve not been providing a lot of feedback about blogging on Martech Zone. So – today I thought I’d take a different approach and look at the technology around your blogging program to provide readers with a checklist of features to review and ensure their blog has. Robots.txt – If you go to the root (base address) of your domain, add robots.txt to the address.