How to Make the Most of Your Desktop to Mobile Migration

In the rush to embrace mobile, it’s easy for businesses to neglect their desktop sites, but most conversions still happen via this method, so it is not advisable to disregard your desktop site completely. The best scenario is to have sites for multiple platforms; after that, it’s a matter of deciding whether you want a standalone mobile site, a responsive site which copies the desktop layout onto mobile, a task-oriented mobile app or a hybrid

April 21 is Google’s Mobilegedden! Your Checklist for Mobile SEO

Are we scared? No, not really. I’m afraid that sites that haven’t been optimized for mobile usage were already suffering from poor user interaction and engagement. Now Google is simply catching up by updating the algorithms to reward sites that are optimized for a mobile user with great rankings in mobile searches. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all

57% of People Are Not Recommending You Because…

57% of people are not recommending your company because you have a poorly optimized mobile website. That hurts… and we know Martech Zone is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile theme is a pain to view our site on. As we continue to work with our clients and review their analytics, it’s becoming quite clear to us that our clients who are not optimized for

Should You Build a Mobile App or a Mobile Site?

I always used to think that mobile apps would go the way of desktop software but it doesn’t appear the population of apps is waining at all. Quite the opposite, the platforms that you can build mobile applications on are becoming more affordable every day (we built our iPhone App on Appifier for $500)… and many of them are supporting both tablet and mobile across any device or platform. The decision between building a mobile