Go-To Strategies & Challenges To Holiday Marketing in Post-Covid Era

Reading Time: 3 minutes The special time of the year is right around the corner, the time we all look forward to unwinding with our loved ones and most importantly indulge in heaps of holiday shopping. Although unlike the usual holidays, this year stands apart due to the widespread disruption by COVID-19. While the world is still struggling to deal with this uncertainty and inching back to normalcy, many holiday traditions will also notice a  change and may look different

MoEngage: Analyze, Segment, Engage, and Personalize the Mobile-First Consumer’s Journey

Reading Time: 3 minutes The mobile-first consumer is different. While their lives revolve around their mobile phones, they also hop between devices, locations, and channels. Consumers expect brands to always be in step with them and deliver personalized experiences across all physical and digital touch-points. MoEngage’s mission is to help brands analyze, segment, engage, and personalize the consumer’s journey. MoEngage Overview Analyze the Customer Journey Insights provided by MoEngage assist the marketer in mapping our the customer’s journey so