Momentum

Martech Zone articles tagged momentum:

  • Content MarketingI Stopped Podcasting, And It Was A Mistake

    What Happened When I Stopped Podcasting? Hint: It Wasn’t Good!

    If you’ve been a long-time reader or listener, you likely saw that I stopped podcasting a couple of years ago. A lot was going on in my personal and professional life when I made the decision. I had a new grandson, a new girlfriend (now fiancé), was remodeling my home, found a new hobby in landscaping, and I had merged…

  • Search MarketingDon't bet it all on an organic strategy

    Don’t Bet It All On An Organic Strategy

    Had a great conversation with one of our clients over the weekend, who often checks in and asks for feedback regarding the site, analytics, and other questions regarding the inbound marketing strategy. I love that they’re engaged; many of our customers are not… but sometimes the effort it takes to respond and explain the reasons we’re doing takes away from…

  • Social Media & Influencer Marketingdouglas karr guilt

    I Have Social Media Guilt

    I have guilt. No – it’s not guilt that I should have spent a couple bucks on a stock photo instead of taking a photo of myself. It’s guilt that I haven’t been participating in my social networks. Google+ hasn’t helped. It seems now I have to carry on conversations in 5 universes rather than the ol’ four… my blog,…

  • Marketing BooksUnMarketing Strategy: Adoption, Momentum, and Expansion

    UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion

    Scott Stratten’s unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook. This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From the first footnote, Stratten ensures readers are not just informed but entertained, making it a compelling read for anyone interested in…

  • Email Marketing & Automation
    Depositphotos 86049558 m 2015

    Autotarget: A Behavioral Marketing Engine for Email

    Database marketing is all about indexing behaviors, demographics and doing predictive analytics on your prospects in order to market to them more intelligently. I actually wrote a product plan a few years ago to statistically score email subscribers based on their behavior. This would allow the marketer to segment their subscriber population based on who was the most active. By…

  • Content MarketingThe Blogging Triangle - Momentum, Passion, Content

    The Blogging Triangle: 3 Elements of Success

    I’ve been working on my presentation on Corporate Blogging this week. The book discussion today regarding Digital Aboriginal really sparked both my enthusiasm and my thoughts on what my theme should be. Though I’m going to discuss the advantages and disadvantages of Corporate Blogging, my expectation will be that most people there will want to blog. I don’t want to…

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