Clicktale: Analytics Event Tracking in a Code-Free Environment

ClickTale has been a pioneer in the analytics industry, providing behavioral data and clear visualizations that assist ecommerce and analytics professionals to pinpoint and improve on issues with their sites. ClickTale’s new Visual Editor provides another evolution, with a code-free means of integrating events throughout your site. Just point to your event element and define the event… ClickTale does the rest. With Visual Editor, Clicktale is one of the first companies to provide a solution within

Not Deploying a Personalized Experience Is Hurting You

At this year’s IRCE in Chicago, I interviewed David Brussin, the founder of Monetate, and it was an enlightening conversation on the changing expectation of consumers and the experience they’re expecting from retailers both online and off. The case for personalization is growing stronger and may have just reached a tipping point. Monetate’s recent Ecommerce Quarterly report is showing that bounce rates are up, average order values are down and conversion rates continue to decline.

Mass Marketing Versus Personalization

If you’ve been a reader of my work, you know that I’m an opponent of the versus analogy in marketing. It’s often, as in the case of personalization, not a choice of what strategy to use, but when to use each strategy. There’s some irony in the fact that this infographic is mass marketing… but pushes for improved personalization. Both work well when they’re leverage correctly. At one point, all marketing was personal. The door-to-door

Intelligent Email Marketing that Drives Conversions

If your inbound marketing were described as a funnel, I’d describe your email marketing as a container to capture the leads that fall through. Many people will visit your site and even engage with you, but perhaps its not time to actually convert. Email marketing provides the best opportunity to reach those folks who have left, abandoned, or not visited in a while so you can pull them back into your sales. Email is alive

Costs of Website Testing

Monetate has put out an informative infographic on what to think about and how to justify the expense of a website testing tool. It’s a comprehensive look at the challenges, costs, impact, direct costs, indirect costs and opportunities that website testing can provide. The near century-old financial estimate known as Total Cost of Ownership (TC)) can help determine direct and indirect costs of a purchase. Adopted by Gartner to help measure the true cost of

Website Testing Beyond the Landing Page

We’ve already posted a landing page best practices infographic that drew a lot of attention. This infographic from Monetate, Website Testing: Move Beyond the Landing Page, really takes it up a notch… providing input on other pages to test, elements to test, audience to test for, testing solutions and considerations when purchasing a testing solution. Smart marketers understand the value of testing. In a relatively short period of time, website testing has evolved from changing