• Content MarketingRemove Resources In DNS Prefetch and DNS Preconnect in WordPress

    What is DNS Prefetch? DNS Preconnect? How To Remove Resources In WordPress You’re Not Using

    If you’ve been a consistent visitor to Martech Zone, you’ve likely seen a remarkable difference in WordPress‘ performance over the last year. I’ve been speeding up WordPress to improve my user experience (UX), and it’s also a critical ranking factor in organic search (SEO) – which dominates my overall traffic to the site. Simultaneously, I’ve been utilizing Ezoic to increase…

  • Advertising TechnologyWhat is a Supply-Side Platform (SSP)?

    What Is A Supply-Side Platform (SSP)?

    A supply-side platform (SSP) is a critical component of the programmatic advertising ecosystem. It enables publishers to manage, sell, and optimize their ad inventory across multiple ad exchanges in real-time. In this article, we’ll explore the role of SSPs, how they fit into the overall marketing stack, and the problems they help publishers solve. To understand what an SSP is…

  • Social Media & Influencer MarketingInfluencer Marketing Monetization Opportunities

    Four Strategies For Finding Influencer Monetization Opportunities in 2023

    Influencer marketing continues to be incredibly popular among brands. From 2016-2020, the market grew from $1.7 billion to $9.7 billion, and it is expected to see explosive growth to at least $16.4 billion by the end of 2022. Influencer Marketing Benchmark Report 2023 In addition to this steady and impressive market growth, the number of influencer marketing service providers is…

  • Content MarketingCTA Placement On Websites and Landing Pages

    Your Content Won’t Convert Without Well-Placed, Obvious Calls-To-Action

    As Martech Zone has grown over the years, I’ve been investing much more time in both user experience (UX) as well as monetization. As the site was growing over the years, I wasn’t seeing the monetization growing, either from ads or on referral or affiliate links within the content. It’s a careful balance… do I bug the heck out of…

  • Advertising Technology
    How To Monetize Content

    15 Ways That Content Creators Can Monetize Their Work

    Brands enlist content to drive awareness within their industry, acquire prospective clients that are researching online, and are using content to drive retention by assisting customers to be successful with their products or services. The challenge with a brand utilizing content is overcoming the hesitation associated with a prospect or customer seeing the content purely to drive revenue (which is…

  • Advertising TechnologyJeeng Content Publisher Monetization vs Paywall

    Publishers: Paywalls Need to Die. There’s a Better Way to Monetize

    Paywalls have become commonplace in digital publishing, but they’re ineffective and create a barrier to the free press. Instead, publishers must use advertising to monetize new channels and give consumers the content they crave for free. Back in the 90s, when publishers began moving their content online, there emerged a range of strategies: only the major headlines for some, whole…

  • Ecommerce and RetailHow Blockchain Will Impact Influencer Marketing

    Beyond The Screen: How Blockchain Will Impact Influencer Marketing

    When Tim Berners-Lee invented the World Wide Web over three decades ago, he couldn’t have foreseen that the Internet would evolve to be the ubiquitous phenomenon it is today, fundamentally changing the way the world functions across all spheres of life. Before the Internet, children aspired to be astronauts or doctors, and the job title of influencer or content creator…

  • Advertising TechnologyData Management Platform

    DMP Integration: Data-Driven Business for Publishers

    The radical reduction in the availability of third-party data means fewer possibilities for behavioral targeting and a drop in advertising revenues for many media owners. To offset the losses, publishers need to think of new ways to approach user data. Hiring the data management platform can be a way out. Within the next two years, the advertising market will phase…


Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.