Monetization

Martech Zone articles tagged monetization:

  • Content MarketingBuy Me a Coffee: Monetize Your Content

    Buy Me a Coffee: Give Your Audience An Easy Way To Say Thanks!

    Content creators, whether writers, artists, musicians, or developers, face the challenge of monetizing their content without resorting to intrusive ads or complicated subscription models. Amidst a sea of platforms offering various forms of monetization, one stands out for its simplicity, warmth, and direct connection between creators and their fans: Buy Me a Coffee. Buy Me a Coffee allows fans to…

  • Content MarketingBrightcove: Video Streaming Solutions

    Brightcove: A Versatile Streaming Solution for Diverse Businesses

    Video content has become a pivotal element of business strategy. Brightcove emerges as a key player in this domain, offering advanced video hosting services and technology solutions. Recognized for its comprehensive range of products, Brightcove caters to large enterprises and a variety of other businesses, including small startups and non-profit organizations. Brightcove’s solutions are designed to overcome multiple challenges: Scalability…

  • Advertising TechnologyJeeng: Publisher Email Monetization and Ad Server

    Jeeng: Publisher Monetization and Extended Advertisement Reach Into Email

    The publishing industry, grappling with the challenges posed by social media’s dominance and changing business models, finds itself in a difficult position. As the industry faces pressure from users reluctant to pay for content, a need for innovative solutions emerges. Jeeng offers a range of solutions specifically designed for publishers and advertisers. This solution empowers publishers to focus on their…

  • Mobile and Tablet MarketingMobile App Development ROI

    What Does It Require To Achieve A Positive ROI on a Mobile App?

    Developing, marketing, and ensuring the success of a mobile application is a multifaceted endeavor that presents unique challenges. Let’s explore what sets mobile app development apart and how companies can maximize their Return on Investment (ROI) on these applications. Unique Challenges of Mobile App Development Mobile app development presents a unique set of challenges, distinguishing it from other software projects.…

  • Content MarketingRemove Resources In DNS Prefetch and DNS Preconnect in WordPress

    What is DNS Prefetch? DNS Preconnect? How To Remove Resources In WordPress You’re Not Using

    If you’ve been a consistent visitor to Martech Zone, you’ve likely seen a remarkable difference in WordPress‘ performance over the last year. I’ve been speeding up WordPress to improve my user experience (UX), and it’s also a critical ranking factor in organic search (SEO) – which dominates my overall traffic to the site. Simultaneously, I’ve been utilizing Ezoic to increase…

  • Advertising TechnologyWhat is a Supply-Side Platform (SSP)?

    What Is A Supply-Side Platform (SSP)?

    A supply-side platform (SSP) is a critical component of the programmatic advertising ecosystem. It enables publishers to manage, sell, and optimize their ad inventory across multiple ad exchanges in real-time. In this article, we’ll explore the role of SSPs, how they fit into the overall marketing stack, and the problems they help publishers solve. To understand what an SSP is…

  • Social Media & Influencer MarketingInfluencer Marketing Monetization Opportunities

    Four Strategies For Finding Influencer Monetization Opportunities in 2023

    Influencer marketing continues to be incredibly popular among brands. From 2016-2020, the market grew from $1.7 billion to $9.7 billion, and it is expected to see explosive growth to at least $16.4 billion by the end of 2022. Influencer Marketing Benchmark Report 2023 In addition to this steady and impressive market growth, the number of influencer marketing service providers is…

  • Content MarketingCTA Placement On Websites and Landing Pages

    Your Content Won’t Convert Without Well-Placed, Obvious Calls-To-Action

    As Martech Zone has grown over the years, I’ve been investing much more time in both user experience (UX) as well as monetization. As the site was growing over the years, I wasn’t seeing the monetization growing, either from ads or on referral or affiliate links within the content. It’s a careful balance… do I bug the heck out of…

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