15 Ways That Content Creators Can Monetize Their Work

Brands enlist content to drive awareness within their industry, acquire prospective clients that are researching online, and are using content to drive retention by assisting customers to be successful with their products or services. The challenge with a brand utilizing content is overcoming the hesitation associated with a prospect or customer seeing the content purely to drive revenue (which is what it’s for). Your branded content is going to always be biased toward your brand,

I Don’t Think Marketing Is About Making Money

If there are two words I see in this industry that make me groan and walk away, it’s the phrase making money. I don’t want to go into the politics of recent, but a company made a decision to launch a controversial marketing campaign. One of my colleagues stated it was brilliant marketing because it’s going to make them a ton of money. Ugh. Look, they’re a corporation and can do whatever they’d like with their

Let’s Make Money: 8 Ways To Turn Social Media Traffic Into Sales

Social media sales are the new craze for marketing specialists all over the world. Contrary to an outdated belief, social media sales can be profitable for any industry — doesn’t matter if your target audience is millennials or generation X, schoolers or huge business owners, fixers, or college professors. Considering the fact that there are about 3 billion active social media users worldwide, can you really say that there are no people who would like

How Presidential Candidates Are Using Email Marketing

A couple of elections ago, I made the mistake of posting some political articles on this blog. I jabbed a hornet’s nest and heard about it for months after. This isn’t a political blog, it’s a marketing blog, so I’ll keep my comments to myself. You can follow me on Facebook to see the fireworks. That said, marketing is the foundation for absolutely every campaign. In this campaign we see Donald Trump wagging the traditional

What $22 Billion Can Get You: Facebook’s Acquisitions in Perspective

Imagine if your company had so much money that you could spend $22 billion on acquiring other companies. While this would only happen in most people’s wildest dreams, it is the reality for Facebook. In 2013, Honduras and Afghanistan brought in less money than Facebook’s acquisitions. The top 13 big budget blockbuster films combined only total $2.4B, yet that $22B in acquisitions is still $8B away from reaching Mark Zuckerberg’s net worth of $30B, which is