How To Build An Authentic Brand

The leading marketing gurus of the world express it in different ways, but all agree that the current market is ripe with theories, cases, and success stories centred on human brands. The key words within this growing market are authentic marketing and human brands. Different Generations: One Voice Philip Kotler, one of the Grand Old Men of marketing, dubs the phenomenon Marketing 3.0. In his book with the same name, he refers to marketing managers and communicators who have “the

How to Use Font Awesome in Illustrator and other Applications

My son needed a business card for his DJ and music production business (yes, he’s almost got his Ph.D. in Math). To save space when displaying all of his social channels on his business card, we wanted to provide a clean list using the icons for each service. Rather than purchasing each of the logos or a collection from a stock photo site, we used Font Awesome. Font Awesome gives you scalable vector icons that can

50,000,000 Business Cards!

If you’ve not had the opportunity to check out Moo’s famous minicards, they are truly a treat! Casey from MooshinIndy.com had a set printed up with her fantastic photos and they were incredible. They’re made from good stock and really catch your eye. In fact, they’ve sold over 50 million business cards from Moo and delivered them to over 150 countries! Moo is now adding some options: Two-sided image uploading – easily incorporate corporate branding,