Including Instagram Photos Increased Email Engagement 7x

In The State of Visual Commerce, a study conducted by Curalate and the Internet Marketing Association, just 8% of marketers strongly believed they were effectively using images to drive email engagement. 76% of emails include social media buttons but only 14% of emails include social images. The original promise of social media was the ability for brands to create a more personable relationship with their customers. This makes companies both approachable and trustworthy. Compound that

dotMailer EasyEditor: Drag and Drop Email Editing

Few things can be more frustrating than layout out an email HTML template or working with a third-party template builder. Imagine being able to layout, design, redesign, and customize your own email templates…with no HTML coding or web design skills. This is exactly what dotMailer has created with their EasyEditor. Features of dotMailer’s EasyEditor: Quickly import your images and create a library – Stay organized with all campaign imagery in one place. Test campaign messaging