The Growing Product Placement Industry

Apple products appeared in 30% of the 33 top films in 2010. Nike, Chevy and Ford in 24%. Sony, Dell, Land Rover and Glock in 15%. Product Placement is a $25 billion industry now. In fact, the next James Bond movie will cover one-third of it’s budget with $45 million in product placement revenue. Pontiac hoped to sell 1,000 Solstices in 10 days. Instead they sold 1,000 Solstices in 41 minutes after its exposure on