The Battle for the Inbox

On average, subscribers receive 416 commercial email messages per month… that’s a lot of emails for the average person. More people read emails that deal with their finances and travel than any other category… and it’s important to note that subscribers aren’t simply subscribing to your email – they’re also subscribing to your competitor. Ensuring your email is designed well and responsive to mobile devices are an absolute minimum. Having a compelling email that’s of

All Business is Local

You heard me right… all business is local. I’m not arguing that your business might attract national and international business. I’m simply arguing the fact that most businesses try to avoid being labeled as local – even though it could actually help them. We encourage all of our clients to promote their geographic location or locations. Whether it be through robust mapping applications like we built for Wild Birds Unlimited, or simply encouraging clients to

What is Authority?

If you do some searches of the major sites announcing Twitter’s Authority debate, you’ll find my rants made on the majority of the comments. It’s driving me nuts that everyone keeps talking about it – and someone even went and build Twitority and Twithority. A better name would have been Search Tweets in Descending Order by Number of Followers. I know, that’s a terribly long name, but this is exactly what it is. It’s not

Why the movie industry is failing, the sequel

Last December, I wrote an entry on why the movie industry is failing. Perhaps I should have written why it is failing ‘us’. Ironically, here’s the sequel to that entry. Tonight, the kids and I went and saw Pirates of the Caribbean, Dead Man’s Chest. They should have simply called it, Pirates of the Caribbean, Let’s Milk as Many Movies out of this as We Can. The effects in the movie were incredible and the