Databox: Track Performance and Discover Insights in Real-Time

Databox is a dashboarding solution that where you can choose from dozens of pre-built integrations or use their API and SDKs to easily aggregate data from all of your data sources. Their Databox Designer doesn’t require any coding, with drag and drop, customization, and simple data source connections.   Databox Features Include: Alerts – Set alerts for progress on key metrics through push, email, or Slack. Templates – Databox already has hundreds of templates ready

Attention Shoppers: Retail Earns More Reviews than Restaurants on Yelp

You hear TripAdvisor, you think hotels. You hear Healthgrades, you think doctors. You hear Yelp, and chances are good that you think restaurants. That’s exactly why it comes as a surprise to many local business owners and marketers to read Yelp’s own statistic which states that, of the 115 million consumer reviews Yelpers have left since launch, 22% relate to shopping vs. 18% relating to restaurants. Retail reputation, then, makes up the dominant portion of

Can You Compete on Google with Big Business?

Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results. We’ve always known that pay-per-click was a channel where money ruled, it’s the business model. Placement will always go to

5 Ways Your Event Calendar Can Enhance SEO

Search engine optimization (SEO) is an endless battle.  On one hand, you have marketers seeking to optimize their web pages to improve placement in search engine rankings. On the other hand, you have search engine giants (like Google) continually changing their algorithms to accommodate new, unknown metrics and make for a better, more navigable and personalized web. Some of the best ways to optimize your search ranking include increasing the number of individual pages and

4 Mistakes Businesses Are Making that Hurt Local SEO

Major changes are underway in local search, including Google’s placement of 3 ads up top pushing down their local packs and the announcement that local packs may soon include a paid entry. Additionally, narrowed mobile displays, the proliferation of apps, and voice search are all contributing to increased competition for visibility, pointing to a local search future in which a combination of diversification and marketing brilliance will be bare necessities. And yet, many businesses will

The 4 P’s of Modern Search Engine Optimization

The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO industry for years now. My outlook isn’t optimistic for the Organic Search industry, and I’m not sure it’s where Moz should double down. While Google continues to build accuracy and quality results through artificial intelligence