Mroi

Martech Zone articles tagged mroi:

  • Advertising Technology2017 direction

    Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    Unlike balloons and bubble gum, Martech won’t burst when extended to what seems like a breaking point. Instead, the Martech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable. Many have asked whether the martech industry—distended by more than…

  • Social Media & Influencer MarketingMarketing ROI - Return on Investment

    The Blurry Lines of Marketing Return on Investment

    Yesterday, I did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media. I’m often a contrarian to the advice that’s continually pushed in this industry… even leaning a bit on the controversial. The genuine premise is that businesses continue to look for fan and follower growth in social media…

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