Prime Car Wash CEO Brent Oakley had a problem. His premium car washes were a hit, but while his customers were waiting on thier car, no one was engaging them on the new products and services they had to offer. He created a platform where he could record personalized, location-based messages and music to his customers. And it worked. When he began promoting windshield washer replacements via the in-store radio, he sold more wipers in
Innovation does come at a cost. Uber is negatively impacting the taxi industry. Internet radio is impacting broadcast radio and music on traditional media. On-demand video is impacting traditional movies. But what we’re seeing isn’t a transfer of demand, it’s new demand. I always tell people that what’s happening isn’t one industry murdering another, it’s just that traditional industries were safe in their profit margins and slowly committing suicide. It’s a call to any traditional
This last weekend, we kicked of the first Music, Marketing & Tech Midwest Event (#MTMW) – an event here in Indianapolis to raise money for the Leukemia and Lymphoma Society in memory of my Dad who we lost last year. This is the first event that I’ve ever put on so it was quite terrifying. However, it went off without a hitch and I want to provide insight to others as to why it was
On average, subscribers receive 416 commercial email messages per month… that’s a lot of emails for the average person. More people read emails that deal with their finances and travel than any other category… and it’s important to note that subscribers aren’t simply subscribing to your email – they’re also subscribing to your competitor. Ensuring your email is designed well and responsive to mobile devices are an absolute minimum. Having a compelling email that’s of
We don’t speak to much about the music industry here on the marketing technology blog but its, perhaps, one of the greatest examples of changing customer behavior. We moved from music media to music devices… and now we’re moving from devices to streaming. I’ve pretty much abandoned iTunes altogether and now use Spotify for everything. Discovery happens through my social networks and via Spotify radio that combines like music tastes to feed me new tunes.
When I started DK New Media, one of the decisions to make was actually how to brand the company. As I think about marketing and its evolution, I often compare it to a conductor and a symphony. As a consultant, I need to be much like a conductor, helping blend the different mediums and leverage them to hit the right notes at the right times, so that the strategy is fully realized. I didn’t want