8 Tools For Influencer Marketing Research Relevant To Your Niche

The world is constantly changing and marketing is changing with it. For marketers, this development is a two-sided coin. On one hand, it’s exciting to be continually catching up with marketing trends and coming up with new ideas. On the other hand, as more and more areas of marketing arise, marketers become busier — we need to handle marketing strategy, content, SEO, newsletters, social media, come up with creative campaigns, and so on. Fortunately, we have marketing

The Past, Present, and Future of the Influencer Marketing Landscape

The past decade has served as one of immense growth for influencer marketing, establishing it as a must-have strategy for brands in their efforts to connect with their key audiences. And its appeal is set to last as more brands look to partner with influencers to demonstrate their authenticity.  With the rise of social ecommerce, redistribution of advertising spend to influencer marketing from television and offline media, and increased adoption of ad-blocking software that thwarts