Prediction: Your Business Will Be an E-commerce Business

Have you seen our newly launched site? It’s really quite incredible. We worked on designs and development of our publication for well over 6 months and I can’t tell you how much time we spent. The issue was simply that we couldn’t develop fast enough of finish quick enough. In my opinion, anyone building a theme from scratch today is doing a disservice to the business they’re working with. I was able to go out

The Data Points to a Surprise Super Bowl Commercial Winner

The most effective Super Bowl commercials may not be the ones you think. While our ability to collect data is growing, our ability to understand data is still catching up. At Perscio, our team of data scientists did a deeper analysis of Twitter activity during the Super Bowl and found that the most popular commercials aren’t necessarily the ones getting the best results. Also, at the end of this article is an interactive view of

Social Media is a Gold Mine for Insurance Marketing

At Social Media Marketing World this year, return on investment was a common thread throughout many of the sessions and discussions at the conference. LeadSift is a platform that enables social selling by listening and delivering potential leads to companies. In this example, LeadSift gathered insights from more than 3.7 million tweets and a series of research studies to show the potential of social selling within the insurance industry. One of the most powerful aspects