Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds external partners to market your
Content marketing is omnipresent and it’s getting increasingly difficult to turn prospects into full-time customers these days. A typical business can hardly achieve anything with paid promotion mechanisms, but it can successfully raise awareness and drive revenue using native advertising. This is not a new concept in the online realm, but too many brands still fail to exploit it to the fullest extent. They are making a big mistake as native advertising proves to be one
Finding the right promotional tool which not only reaches the audience but creates a connection with the viewers is a difficult thing. Over the past few years, marketers have been focused on this issue, testing and investing in various methods to see which one works best. And to nobody’s surprise, content marketing held the number one spot in the world of advertising. Many assume that content marketing has been around only for the past few
If you’ve been marketing your products for a long time with little in the way of positive results, then maybe it’s time you considered native advertising as a permanent solution to your problems. Native ads will help you, particularly when it comes to boosting your existing social media ads as well as driving highly targeted users to your content. But first, let’s dive into the what of native ads before we think of the how.
As mentioned previously in Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising, this is a two part series of articles focusing on paid media, artificial intelligence and native advertising. I spent the last several months conducting copious amounts of research in these specific areas which culminated into the publication of two free ebooks. The first, Everything You Need to Know About Marketing Analytics and Artificial Intelligence,