Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

Reading Time: 6 minutes This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I know at the time, but an entire ebook came out of the subsequent AI research, “Everything You Need to

What is Native Advertising?

Reading Time: 2 minutes As defined by the FTC, native advertising is deceptive if there is a material misrepresentation or even if there’s an omission of information that is likely to mislead the consumer acting reasonably in the circumstances. That’s a subjective statement, and I’m not sure I want to defend myself against the powers of the government. What is Native Advertising? The Federal Trade Commission defines native advertising as any content that bears a similarity to the news,

10 Content Trends Advertisers Cannot Afford to Ignore

Reading Time: 3 minutes At MGID, we see thousands of ads and serve millions more of them every month. We track the performance of every ad we serve and work with advertisers and publishers to optimize the messages. Yes, we have secrets that we share only with customers. But, there are also big picture trends that we want to share with everyone interested in native performance advertising, hopefully benefitting the entire industry. Here are 10 key trends that are

Spoutable: Native Ads for Departing Visitors

Reading Time: 2 minutes If you’re a publisher, monetization of your audience is always a challenge – especially if you’re on an information site. Display advertising notoriously underperforms when compared to other ad methods, so publishers lose out to highly targeted ads run on search and social. Native advertising has arrived as a means to drive revenue for publishers – but I’ve written before that it can come at a cost to the brand’s credibility. Spoutable may have the ideal solution