Native

Martech Zone articles tagged native:

  • Marketing InfographicsScreen Shot 2013 12 16 at 10.33.49 AM

    The Rise of Social and Mobile Native Ads

    With the increasing popularity of smartphones, more people are using their mobile devices to check their social accounts than their desktops. Smart marketers are taking advantage of this shift by increasing their spend to mobile marketing, and integrating their ads seamlessly into the social feeds of their target audiences with native advertising. In the U.S. last year, more than $4.6…

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