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  • Content MarketingExpressionEngine Open Source CMS

    ExpressionEngine: A Flexible, Developer-Friendly, and Well-Structured Open Source CMS

    The choice of a content management system (CMS) depends on individual needs and project objectives. ExpressionEngine targets users who demand advanced customization, structured content, security, and scalability. This open source platform stands out as a preferred content management system for many individuals and businesses for a variety of reasons, each contributing to its distinct appeal: Flexibility and Customization: ExpressionEngine’s hallmark…

  • Analytics & TestingConversion Rate Optimization Checklist and CRO Calculator

    Infographic: Your Checklist For Conversion Rate Optimization

    Martech Zone has shared articles on conversion rate optimization (CRO) in the past, providing an overview of the strategy and general steps in the process. This infographic from the team at Capsicum Mediaworks goes into further detail, providing Conversion Rate Optimization Checklist with an accompanying article that details the process. What is Conversion Rate Optimization? Conversion Rate Optimization is a…

  • Advertising TechnologyHow To Drive Traffic To Your Ecommerce Site

    12 Ways To Drive Quality Traffic To Your E-commerce Website

    Most businesses and industries today are subjected to change and the eCommerce industry is not an exception. Since the advent of modern business practices and path-breaking technology, the industry has to be prepared to evolve to stay relevant.  So why is quality traffic important? Traffic is one of the key indicators of business growth and performance. Attracting your existing audience…

  • Ecommerce and RetailEcommerce Creative Marketing Ideas

    Grow Your E-Commerce Sales With This List of Creative Marketing Ideas

    We’ve written before about the features and functionality that are critical to your e-commerce website building awareness, adoption, and growing sales with this e-commerce features checklist. There are also some critical steps that you should take when launching your e-commerce strategy. Ecommerce Marketing Strategy Checklist Make an amazing first impression with a beautiful site that’s targeted to your buyers.Visuals matter so invest…

  • Marketing InfographicsTwitter Keyboard Shortcuts

    List of Twitter Keyboard Shortcuts

    When I first began programming about twenty years ago, I had a colleague that was an advanced architect and genius developer. Each time that I reached over with my right hand, he would mumble something about being mouse disabled. His version wasn’t as politically correct and was often wrapped with some obscene words that aren’t safe for work… but I…

  • Ecommerce and RetailMobile Ecommerce Checkout

    5 Design Elements that Work Well for Mobile Conversion

    Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding the right aesthetic alone can be problematic. Business owners have to work hard to understand their target audience and build…

  • Advertising Technologyintelligent

    Baking in “Intelligence” to Drive-to-Web Campaigns

    The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds is the ability to look not…

  • Content Marketingcontent creation

    16 Steps to Compelling Content Creation

    Sometimes a checklist makes life easy and this one is pretty good on ideas for developing compelling content creation courtesy of WebSearch SEO. I like the advice here because it goes beyond the actual media and points to other elements that make consuming the content easier as well. The 16 Steps to Compelling Content Creation: Think like a journalist. Get…

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