The Huge Statistics of Sports on Social Media

If there’s one thing we could learn from the current online firestorm with the NFL, the media, and sports fans, it’s the impact of social media on the sports industry. Nielsen reports that through the first six weeks of the NFL season, viewership of games is down 7.5% year over year. I have little doubt that this is largely due to the reactions and subsequent conversations amplifying the issue on social media. Open Facebook or Twitter on

FISH: Capture and Measure User Engagement at Your Next Event

FISH supports brands, event organizers, and sports leagues, with an event operating system that enables the collection of consumer data, facilitates fan engagement at brand activations, and provides fans the ability to collect content, enter sweepstakes, and share experiences through social media. Whether it’s capturing data collection for marquee events, measuring attendee behavior at corporate events or monitoring consumer engagement in a conference, FISH can measure all visitor behavior. The FISH reporting dashboard provides immediate

newBrandAnalytics launches Pulse, Real-Time Social Intelligence

newBrandAnalytics (nBA) has launched Pulse, a cloud-based platform that helps customers like McDonald’s, David’s Bridal, DICK’s Sporting Goods and Subway gain real-time visibility into trending topics and conversations that impact their brand and product perception. Pulse includes social listening software that gathers individual comments and conversations, provides trending data and allows the brand to react in real-time. Pulse has three definitive features: Early detection and warning system – Pulse automatically sends an alert to identify