What is Proximity Marketing?

Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices. Uses of proximity marketing include distribution of media at concerts, information, gaming and social applications, retail check-ins, payment gateways, and local advertising. Proximity marketing isn’t one single technology, it can actually be implemented utilizing a number of different methods. And it’s not limited to smartphone usage. Modern laptops that are GPS enabled can also be targeted through

5 Ways Retail Benefits from Hyperlocal Social Monitoring

Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available). The competitive advantage any retailer has over an online store is that the consumer is nearby and ready to make

Mobile Payment Hacks for Business

Does your business provide a mobile payment option? As payment services and mobile technologies become ubiquitous, the opportunity to turn a prospect into a customer through a mobile payment option should be on your radar! Mobile payments are clearly the trending technology for businesses of all sizes. In 2012 there were $12.8 billion in mobile transactions in the U.S., by 2017 that number will be at $90 billion. That’s a 48% compound annual growth rate

The Beacon Marketing Opportunity

We’ve shared information on Swirl’s mobile beacon marketing system before. This infographic from Swirl illustrates the power of beacon-triggered content and offers in terms of consumer appeal and the potential to influence in-store purchase decisions. Key data points included in the infographic include 72% of consumers said that a relevant mobile offer delivered to their smartphone while shopping in a store would significantly influence their likelihood to make a purchase. 79% of consumers who have