Why Only 20% of Readers are Clicking Through on Your Article Title

Reading Time: 2 minutes Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting your content shared on social media. Now that you know headlines are important, you’re probably wondering what

Why Website Speed Matters and 5 Ways to Increase It

Reading Time: 3 minutes Have you ever given up on a slow-loading webpage, tapping the back button to go find the information you were looking for elsewhere? Of course, you have; everyone has at one point or another. After all, 25% of us will abandon a page if it hasn’t loaded in four seconds (and expectations are only rising as time goes on). But that’s not the only reason that website speed matters. Google’s rankings take into account your site’s performance and

How to Measure the Return on Investment of Social Media

Reading Time: 2 minutes We’ve discussed the challenges of measuring social media ROI in the past – and some of the limitations of what you can measure and how impactful social media marketing can be. That’s not to say some of the social media activity can’t be measured with precision, though. Here’s a simple example… the CEO of the company tweets on thought leadership articles, the direction of the company, and compliments employees online that are doing a fantastic

Here’s How You Generate More Leads with Social Media

Reading Time: 2 minutes I was just meeting with a business owner and describing the amazing way that social media has not only driven business to my company, but to our clients as well. There seems to be an ongoing pessimism as it stands with social media and it’s impact on lead generation and I believe it needs to be corrected. Most of the issues with social media and lead generation have nothing to do with the actual results,

Blog Promotion Strategies From Top Marketing Experts

Reading Time: < 1 minute A successful blogging strategy ain’t easy but it’s also not rocket science. Some folks think that “If you blog, they will come…” but nothing could be further from the truth. Sure, you could organically attract folks to your blog over time and you may even be content with that. But if you’re not getting the kind of numbers you need to sustain a great blogging strategy and get a return on the time you’re spending,