Marketing Automation Software: Key Players and Acquisitions

Over 142,000 businesses using marketing automation software. The top 3 reasons are to increase qualified leads, increase sales productivity, and a reduction in marketing overhead. The following infographic from Marketing Automation Insider details the evolution of marketing automation software from Unica over a decade ago through $5.5 billion worth of acquisitions that have brought us to the present, including the following marketing automation platforms: Act-On – A marketing automation platform built to help you deliver an

Transforming Big Data into Actionable Insights

2013 may be the year of Big Data… you’re going to see a lot more discussion here on Martech Zone on tools to find, manage and leverage very large volumes of data. Today, Neolane and the Direct Marketing Association (DMA) issued a free report entitled, Big Data: Impact on Marketing Organizations. Key findings on the report are being shared through this infographic. The report finds that most marketing departments are ill-equipped to handle the growing

Why an Integrated Marketing Strategy?

What is integrated marketing? Wikipedia defines it as the customer centric, data driven method of communicating with the customers. Integrated marketing is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost. While that definition says what it is, it doesn’t say why we do it. From Neolane: Todays marketer has