Net Promoter Score

Martech Zone articles tagged net promoter score:

  • Analytics & TestingBenefits, KPIs, Metrics of Call Center Analytics

    How Do Sales and Marketing Departments Benefit From Call Center Analytics?

    Call center analytics refers to the process of analyzing data and metrics gathered from call center operations to gain insights and make data-driven decisions. It involves collecting and analyzing various types of data, such as call volumes, call durations, wait times, customer interactions, agent performance, customer satisfaction scores, and more. These platforms allow call centers to identify areas of concern,…

  • Advertising TechnologyTadpull Ecommerce Data Pond

    Tadpull: The E-commerce Data Pond Walkthrough

    The world of eCommerce is packed to the brim with data of all different types that stem from numerous sources. This makes navigating, consolidating, and interpreting the data more and more difficult as the data multiplies and your business grows.  Having access to critical customer, inventory, and campaign data become necessary for further expansion and helps leaders make insightful, calculated…

  • Analytics & Testingwhat is net promoter score nps

    What is the Net Promoter Score (NPS) System?

    Last week, I traveled to Florida (I do this every quarter or so) and for the first time I listened to a book on Audible on the way down. I selected The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World after a dialogue with some marketing professionals online. The Net Promoter Score (NPS) system is based…

  • Analytics & TestingLessons From Customer Centric Companies

    3 Lessons from Truly Customer-Centric Companies

    Collecting customer feedback is the obvious first step in providing optimal customer experiences. But it’s only the first step. Nothing is accomplished unless that feedback drives some kind of action. Too often feedback is collected, aggregated into a database of responses, analyzed over time, reports are generated, and eventually a presentation is made recommending changes. By then the customers who…

  • CRM and Data PlatformsFieldboom

    Fieldboom: Smart Forms, Surveys, and Quizzes

    The market for form applications is quite busy. There have been companies around that handle form development for well over a decade on the web, but the new technologies often have far superior user experiences, complex logic offerings, and tons of integrations. It’s great seeing this field advance so much. One leader out there is Fieldboom, whose features include: Answer…

  • Content Marketing
    customer service metrics

    6 Key Performance Metrics for Customer Satisfaction

    Years ago, I worked for a company that tracked their call volume in customer service. If their call volume increased and the time per call was reduced, they’d celebrate their success. The problem was that they weren’t successful at all. The customer service representatives simply rushed every call to keep management off their backs. The result was some very angry…

  • Analytics & Testingvalue digital marketing

    How to Generate Value from Digital Marketing

    Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients’ marketing efforts is that they want they don’t build the sites for their prospects and clients – they build it for themselves. Don’t bet me wrong, of course your company wants to love…

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