Netfactor

Martech Zone articles tagged netfactor:

  • Analytics & Testing
    mintigo predictive scoring eloqua salesforce marketo linkedin

    Mintigo: Predictive Lead Scoring for the Enterprise

    As B2B marketers, we all know that having a lead scoring system to identify sales-ready leads or potential buyers is critical to running successful demand generation programs and to maintaining marketing-and-sales alignment. But implementing a lead scoring system that actually works is easier said than done. With Mintigo, you can now have lead scoring models that leverage the power of…

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