10 Essential Tips for Novice Marketers

So you’re ready to cut your teeth in the fast-paced, exciting world of marketing. Self-motivation is undoubtedly important, but you also need to be receptive to time-tested advice and understand how to apply it to your own tasks and work environment. Keep reading for nine crucial pointers that’ll help you discover, grow and thrive while in the marketing industry. Be Inquisitive – Always try to look at situations, technologies, and trends with the purpose of

Why You Should Ditch Your Elevator Pitch

In preparation for events that we’ll be doing this year, our VP of Business Development – a master networker – Harrison Painter, and I were discussing everything that we hated about networking events. Top on the list was hard selling and elevator pitches. At times, I attend these events, and it feels as though someone rang a buzzer and everyone comes out of their corner swinging. They’re bobbing and weaving through the attendees pitching one

12 Steps to Building Demand for Your New Agency

Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing. While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home and had a good question from one of the attendees curious about how I built enough influence and demand to start my own agency. I want to know how I can go about getting clients (that

If You’re in Sales or Marketing, Get Refresh Now!

It happens every week. I get an email from a vendor or prospect and we work together a date to talk. I check out their site and see whether or not it’s a fit. I might even connect with them on LinkedIn to learn a bit more about them. The date is set, the calendar invite is accepted and I move on. A few weeks go by and an alert pops up with a person.

The Benefits of Affiliate Marketing

Forrester predicts that affiliate marketing spending will grow to $4 billion by 2014, increasing at an annual compound growth rate of 16%. One of the decisions that we made early on with CircuPress was to make every user an affiliate. That way, as emails were sent, if a reader signed up after clicking the powered by link, the person sending the email was rewarded. This is a strategy that skyrocketed with platforms like DropBox… where