­­­6 Low Budget Content Marketing Ideas for Small Businesses

Reading Time: 5 minutes You already know that you do not have the marketing budget to compete with the “big boys.” But the good news is this: the digital world of marketing has equalized the field like never before. Small businesses have a host of venues and tactics that are both effective and low-cost. One of these, of course, is content marketing. In fact, it can be the most cost-effective of all marketing strategies. Here are content marketing tactics

The Problem with Web 3.0 Persists

Reading Time: 2 minutes aCategorizing, filtering, tagging, collecting, querying, indexing, structuring, formatting, highlighting, networking, following, aggregating, liking, tweeting, searching, sharing, bookmarking, digging, stumbling, sorting… it’s downright painful. The Evolutions of The Web Web 0: In 1989 Tim Berners-Lee of CERN proposes an open Internet. The first website appears in 1991 with the World Wide Web Project. Web 1.0: By 1999 there are 3 million websites and users navigate primarily by word-of-mouth and directories like Yahoo! Web 2.0: By 2006

10 Essential Tips for Novice Marketers

Reading Time: 4 minutes So you’re ready to cut your teeth in the fast-paced, exciting world of marketing. Self-motivation is undoubtedly important, but you also need to be receptive to time-tested advice and understand how to apply it to your own tasks and work environment. Keep reading for nine crucial pointers that’ll help you discover, grow and thrive while in the marketing industry. Be Inquisitive – Always try to look at situations, technologies, and trends with the purpose of

Why You Should Ditch Your Elevator Pitch

Reading Time: 3 minutes In preparation for events that we’ll be doing this year, our VP of Business Development – a master networker – Harrison Painter, and I were discussing everything that we hated about networking events. Top on the list was hard selling and elevator pitches. At times, I attend these events, and it feels as though someone rang a buzzer and everyone comes out of their corner swinging. They’re bobbing and weaving through the attendees pitching one

12 Steps to Building Demand for Your New Agency

Reading Time: 5 minutes Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing. While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home and had a good question from one of the attendees curious about how I built enough influence and demand to start my own agency. I want to know how I can go about getting clients (that