Tips for A/B Testing on Google Play Experiments

For Android app developers, Google Play Experiments can provide valuable insights and help increase installs. Running a well-designed and well-planned A/B test can make the difference between a user installing your app or a competitor’s. However, there are many instances where tests have been improperly run. These mistakes can work against an app and hurt its performance. Here is a guide for using Google Play Experiments for A/B testing. Setting Up a Google Play Experiment You can access the