Inbound Marketing and the New Sales Funnel

While I was preparing to speak in Cincinnati this week, I wanted to provide a nice visual that spoke to how search and social media have changed the sales process. Here’s what I call the New Sales Funnel: It used to be that marketers controlled the brand and the messaging online, requiring consumers and businesses to watch demonstrations, view brochure information and ultimately speak to a salesperson. At that time, they had made no purchasing