2014: The Year of Customer Experience

I would hope that every year is the year of customer experience for each of our companies, don’t you? I know that’s not the title was eluding to. In the past I’ve said that customer service is now a core to every company’s social strategy. Because of the natural tendency of consumers to share and research information online about the products they use, companies they work with and the brands they love or are frustrated

newBrandAnalytics launches Pulse, Real-Time Social Intelligence

newBrandAnalytics (nBA) has launched Pulse, a cloud-based platform that helps customers like McDonald’s, David’s Bridal, DICK’s Sporting Goods and Subway gain real-time visibility into trending topics and conversations that impact their brand and product perception. Pulse includes social listening software that gathers individual comments and conversations, provides trending data and allows the brand to react in real-time. Pulse has three definitive features: Early detection and warning system – Pulse automatically sends an alert to identify