It’s no secret that newsletters give creators a direct line of communication with their audience, which can bring incredible awareness and results for their community or product. However, building an accurate email list can take a lot of time and effort for both the sender and the recipient. For senders, best practices like getting users’ permission to contact, validating email addresses through single or double opt-in approaches and keeping your email list up to date
A Guide To Optimize Your Email Open, Click-Through, and Conversion Rates
One discussion that I have every week with clients is the increasingly frustrating means of building and sustaining a successful email marketing program. Simply put, as your email marketing list grows, so do your deliverability headaches. It seems that internet service providers have abandoned any hope of rewarding best practices and just have dumb algorithms that continue to punish good senders. Case in point, one of my colleagues in the industry found Yahoo! blocking 100%
4 Strategies to Convert New Visitors into Returning Ones
We’ve got an enormous problem in the content industry. Practically every single resource that I read on content marketing is related to acquiring new visitors, reaching new target audiences, and investing in emerging media channels. Those are all acquisition strategies. The acquisition of customers is the slowest, most difficult, and costly means of increasing revenue regardless of any industry or product type. Why is this fact lost on content marketing strategies? It’s approximately 50% easier
26 Steps to Creating a Successful Ecommerce Business in 2015
By 2017, ecommerce sales are estimated to reach $434 billion in the United States. We’ve been actually developing this site to add some ecommerce solutions and strategies after testing some automated reporting solutions last year. Much more to come in the next few months – we promise! Ecommerce Platforms developed this infographic with ecommerce strategies that will help you develop a sustainable business and focus on what you should do to succeed, from targeting the
Notablist: Design Inspiration and Competitive Research for Email Marketers
Notablist markets themselves as the Email Newsletter Search Engine, having indexed over 5 million search email newsletters across over 400,000 Publishers. Tools like these are fantastic for designers who wish to get inspiration from key brands or digital marketers who want to see when their competitors are sending and what kind of newsletters and deals are being communicated. If you’re a business that doesn’t have the resources to test, these tools can be particularly helpful since