One discussion that I have every week with clients is the increasingly frustrating means of building and sustaining a successful email marketing program. Simply put, as your email marketing list grows, so do your deliverability headaches. It seems that internet service providers have abandoned any hope of rewarding best practices and just have dumb algorithms that continue to punish good senders. Case in point, one of my colleagues in the industry found Yahoo! blocking 100%
The 15 Elements of a Highly Effective Website
Some advice is timeless, and I believe this checklist from Quicksprout is one of them. Marketers are often so busy on content production and testing that they often miss out on the baseline elements necessary for success. This infographic points to 10 elements necessary for reader engagement, search engine optimization, and social sharing: Relevance – research, write and design content to fully inform users rather than to try to play to search engines. Content Length
4 Strategies to Convert New Visitors into Returning Ones
We’ve got an enormous problem in the content industry. Practically every single resource that I read on content marketing is related to acquiring new visitors, reaching new target audiences, and investing in emerging media channels. Those are all acquisition strategies. Acquisition is the slowest, most difficult, and costly means of increasing revenue regardless of any industry or product type. Why is this fact lost on content marketing strategies? according to Marketing Metrics according to Bain
26 Steps to Creating a Successful Ecommerce Business in 2015
By 2017, ecommerce sales are estimated to reach $434 billion in the United States. We’ve been actually developing this site to add some ecommerce solutions and strategies after testing some automated reporting solutions last year. Much more to come in the next few months – we promise! Ecommerce Platforms developed this infographic with ecommerce strategies that will help you develop a sustainable business and focus on what you should do to succeed, from targeting the
Notablist: Design Inspiration and Competitive Research for Email Marketers
Notablist markets themselves as the Email Newsletter Search Engine, having indexed over 5 million search email newsletters across over 400,000 Publishers. Tools like these are fantastic for designers who wish to get inspiration from key brands or digital marketers who want to see when their competitors are sending and what kind of newsletters and deals are being communicated. If you’re a business that doesn’t have the resources to test, these tools can be particularly helpful since
Why Are Email Newsletters Effective?
I recently posted my online marketing checklist and one of the strategies that has high precedence is email marketing. Email marketing still has a very high return on investment, low cost of entry, and is one of the few push technologies left for marketers to reach out to their current subscribers. Email marketing works – we all know that but just how much is your email newsletter worth to your organization? Do you understand what