Marketers tend to see email personalization as a clue to the higher effectiveness of email campaigns and use it massively. But we believe that a wise approach to email personalization gives better results from a cost-effectiveness viewpoint. We intend our article to unfold from good old bulk emailing to sophisticated email personalization in order to show how different techniques work depending on the email type and purpose. We are going to give the theory of our
Wooing More Buyers and Reducing Waste Through Intelligent Content
Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that a good chunk of that content (65%, in fact) is hard to find, poorly conceived or unappealing to its target audience. That’s a big problem. “You can have the best content in the world,” shared
The Effectiveness of Content Types In B2B Social Media Marketing
Which content types are promoted in social media that provide the greatest impact? You might be surprised. Keep in mind that this list of content types isn’t what performs best overall – just the response from B2B buyers on content that had the most impact after they viewed it when it was shared socially. By priority, here’s the list of the most impactful content types with definitions from Eccolo Media: Case Studies – detailed depictions
Content Marketing Adoption, Tactics and Results in 2014
We’ve published the State of Content Marketing from Eloqua, the Current State of 2014 Content Marketing, and 2014 Content Marketing Trends… are you beginning to see a theme this year? This infographic from Uberflip illustrates the current state of content marketing among B2B and B2C businesses. Which tactics do marketers currently prefer? Are they seeing the results that they expect? What does the future look like? Check it out! This infographic takes a bit of
The Playbook for B2B Online Marketing
This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. You need the right strategies to attract visitors and convert