The 6 Roadblocks to Going Global with Your E-Commerce

The shift to omnichannel selling is widely apparent, most recently supported by Nike’s move to sell on both Amazon and Instagram. However, the switch to cross-channel commerce isn’t easy. Merchants and suppliers struggle to keep product information consistent and accurate across all platforms – so much so that 78% of merchants simply can’t keep up with enhanced consumer demands for transparency. 45% of merchants and suppliers have lost $1+ mil in revenue due to challenges

The New Big Deal of Influencer Marketing – with Examples

I should start off by saying don’t miss Douglas Karr’s presentation on influencer marketing at Social Media Marketing World! What is Influencer Marketing? Basically, it means convincing influential people, bloggers or celebrities with big followings to promote your brand on their personal online accounts.  Ideally they would do it for free, but the reality is you pay to play. This is a growing market and the returns can yield your brand big success when activated

What is a Slogan? Slogans of Famous Brands and their Evolution

At DK New Media, our slogan is that We help companies meet their marketing potential. It fits a wide range of services that we offer – from product consulting, to content development, to online marketing optimization… everything we do is to identify gaps in strategies and help the companies fill those gaps. We haven’t gone so far as getting it trademarked, developing a viral video or adding a jingle… but I like the message it

The 2013 SoDA Report – Volume 2

The first edition of the 2013 SoDA report is now approaching almost 150,000 views and downloads! The second installment of the publication is now ready for viewing. This edition includes an impressive combination of thought leadership pieces, insightful interviews and truly inventive work created for top brands such as Nike, Burberry, Adobe, Whole Foods, KLM and Google. Contributors include notable guest authors from blue-chip brands, consultancies and innovative start-ups, as well as luminaries from SoDA