Confessions of the SEO Marketers

Search engine optimization is one piece of marketing optimization, and it can be as confusing and contrived as a parking sign in New York City. There’s so many people talking and writing about SEO and many contradict each other. I reached out to top contributors in the Moz community and asked them the same three questions: What SEO tactic that everyone loves is actually worthless? What controversial SEO tactic do you think is truly valuable?

Can I get my money back, Wikipedia?

I’m not a huge contributor to Wikipedia. However, in the past I have donated some money to the foundation and contributed content to their site. I love Wikipedia… I use it all of the time and I reference it often on my blog. Wikipedia assisted me as well – generating some hits for my site AND Wikipedia improved my overall site rank through links back to me. Given this view, hasn’t this been a give

What’s rel=”nofollow”?

By default, whenever anyone comments on your blog WordPress will add rel=”nofollow” in the link. I didn’t realize this was something that WordPress actually did… but I was curious why anyone would utilize it. Google actually utilizes rel=”nofollow” to simply ignore a link when calculating a website’s Pagerank. The theory behind automatically adding this information in blogging content engines was that it would dissuade comment spammers from clogging up blogs. The problem is that comment