Non-profits
Martech Zone articles tagged non-profits:
-
Email Marketing & Automation
What’s the Best Time to Send Your Emails? Including Industry!
Email send times can significantly impact the open and click-through rates of the batch email campaigns your business is sending to subscribers. If you’re sending out millions of emails, send time optimization can change engagement by a couple of percent… which can easily translate to hundreds of thousands of dollars. Email service provider (ESP) platforms are getting far more sophisticated…