Nonprofits and Social Media Results

We’ve worked with several nonprofits over the years and it always seems that there are two kinds of nonprofit budgets… zero or tons. With both, I’ve honestly been surprised at how few have incorporated social networking and social media into their mix. Nonprofit leaders are masters at networking, but haven’t seemed to have discovered the opportunities to grow that network online. Research from the 2012 Nonprofit Social Networking Benchmark Report shows that Nonprofits continue to

What’s the ROI on Headaches?

Software companies and software as a service companies think they’re selling technology. Selling technology is easy… it has dimensions, takes up space, has definable features, limits, capabilities… and costs. The problem is that most people aren’t buying technology. Give a great sales organization enough time and they can manipulate any request for proposal into a winning and profitable strategy for a company. I work for a company who’s primary competition (in our prospects’ opinion –

Video: What Would Seth Do?

As I watch the growth of Compendium Blogware, it really does warm my heart that I played an early role (and continuing role as best I can) in a business that’s changing the behavior and landscape of how businesses communicate with their prospects and customers. Chris Baggott is an amazing evangelist for the medium and his company is a testament to the medium, the applications that enable this communication, and the broader appeal of putting