What Is A 404 Error Page? Why Are They So Important?

When you make a request for an address in a browser, a series of events happen in a matter of microseconds: You type an address with http or https and hit enter. The http stands for hypertext transfer protocol and is routed to a domain name server. Https is a secure connection where the host and browser do a handshake and send data encrypted. The domain name server looks up where the domain is pointing

How To Track 404 Page Not Found Errors in Google Analytics

We have a client right now whose ranking took quite a dip lately. As we continue to help them fix errors documented in Google Search Console, one of the glaring issues is 404 Page Not Found errors. As companies migrate sites, many times they put new URL structures into place and old pages that used to exist do not exist anymore. This is a HUGE problem when it comes to search engine optimization. Your authority

LinkTiger: Find Broken Outbound Links in Your Site

The web is constantly moving and changing. Sites get shut down, sold, migrated, and upgraded all the time. A site like Martech has accumulated over 40,000 outbound links on our site over its lifetime… but many of those links don’t work anymore. That’s a problem for a few reasons: Internal resources like images that are no longer found can slow the loading of a page down. Pageload times impact bounce rates, conversions and search engine