The Autoresponder Assembly Line

Your marketing cycle doesn’t necessarily follow your prospects’ buying cycle. Not only may your campaign be scheduled at the wrong time, it may not be optimized to provide the necessary messaging over time to turn a prospect into a customer. Marketing automation tools have become popular in the marketplace because they provide an opportunity to nurture a client at a time when the client wishes to be communicated with. Too many businesses let opportunities for

What’s the Optimal Web Page Width?

Designing a web site and setting the web page width to an optimal width is a conversation worth having. Many of you noticed that I recently changed the width of my blog’s design. I pushed the page width out to 1048 pixels. Some of you may disagree with the move – but I wanted to share some stats and reasons on why I pushed the theme width so wide. 1048 pixels was not a random