Nurturing
Martech Zone articles tagged nurturing:
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Artificial Intelligence
Predictive AI: 5 Ways Organizations Are Using AI To Power Their Sales Efforts
Artificial intelligence (AI) is now part of our daily lives thanks to smart assistants, self-driving cars, recommended products on e-commerce sites, and the rapid adoption of ChatGPT. You’ll likely hear it discussed around the office, from predictive and personalized marketing to sales forecasting and competitive intelligence. There’s obviously a lot of excitement and promise, but how do you engage? How can you actually…
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Marketing Infographics
Your Sales Lead Follow Up Template
What’s your plan of attack on following up on sales leads? I’m afraid we often fall short… meeting with a prospect and then neglecting to follow up and stay top of mind. It’s a difficult strategy to get in place and a good reason to invest in a CRM and sales automation like our clients at Salesvue. MarketBridge is a…
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Sales Enablement
Tickle & Woo Your Prospects!
Many business to business (B2B) sales cycles are long and arduous. It’s a balance of keeping top of mind with a prospect until the purchase decision can be made and not bugging them and driving them off. I’ve watched some folks nurture leads incredibly well, and I’ve put “Do Not Answer” in my phone book to avoid the sales people…
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Marketing Infographics
The Autoresponder Assembly Line
Your marketing cycle doesn’t necessarily follow your prospects’ buying cycle. Not only may your campaign be scheduled at the wrong time, it may not be optimized to provide the necessary messaging over time to turn a prospect into a customer. Marketing automation tools have become popular in the marketplace because they provide an opportunity to nurture a client at a…
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Marketing Infographics
Marketing Automation Workflow
Neolane has developed this infographic as a fun way for marketers to explore the possibilities of marketing automation workflow. Customers take different nurturing paths and this subway analogy really works well to visualize them. Each subway line represents a different category of automation and include planned paths, behavioral paths, multi-touch paths, transactional paths and internal paths. The stations on the…
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Content Marketing
Drip, Drip, Drip… Buy
No one is waiting for your next tweet, status update or blog post to make their next purchase. There’s always the chance that you might motivate someone to purchase, but it’s impossible to predict when prospects are ready to make their next purchase. That’s why it’s so important to be there when your prospects are ready to decide. Where will…