Martech Zone articles tagged offers:

  • Ecommerce and Retail8 Stages of the E-Commerce B2C Buyer's Journey

    From Unaware to Raving Fan: Decoding the 8 Stages Of The E-commerce B2C Buyer’s Journey

    In the bustling world of e-commerce, the journey from discovering a product online to becoming a loyal advocate involves a series of strategic stages. This pathway not only defines the consumer experience but also shapes the success of online businesses. While niche, a product like glass trophies offers an intriguing perspective for examining this journey, showcasing how targeted efforts at…

  • Ecommerce and RetailBroadleaf Commerce: Headless, Unified, Composable, API-First Ecommerce

    Broadleaf Commerce: A Unified, Headless, and Microservice PaaS for Ecommerce

    As businesses grapple with the increasing complexities of commerce, solutions like Broadleaf Commerce are invaluable. Broadleaf Commerce is a software solution designed to handle the intricacies of the commerce industry. Its principal mission is to remove hurdles to innovation, providing an open, truly headless, and modular platform built explicitly for complex commerce. Before we speak to the platform-as-a-service (PaaS), let’s…

  • Mobile and Tablet MarketingArity Private Marketplace for Mobile Applications

    Unlocking Precision and Insight: The Benefits of Private Marketplaces

    Like it or not, marketers must get used to the idea of a cookie-less, post-Mobile Ad ID (MAID) future — and develop new strategies accordingly. Traditional audience targeting methods are quickly becoming archaic as tech giants like Google and Apple respond to consumer and regulatory pressure to bolster user privacy. Cookie deprecation in Chrome is on the horizon while Apple’s…

  • CRM and Data PlatformsSheerID Identity Marketing Product Overview

    SheerID: How Brands Such as ASICS and Target are Acquiring Customers Via Identity Marketing

    One of the most prominent challenges marketers face today is getting the attention of the distracted consumer. For decades, marketers have served ads and other promotions to demographics such as 18-24-year-olds. But, no one identifies with being part of an 18 to 24-year-old club. SheerID has found that college students associate with one another and recognize one another as part…

  • Advertising TechnologyHow To Drive Traffic To Your Ecommerce Site

    12 Ways To Drive Quality Traffic To Your E-commerce Website

    Most businesses and industries today are subjected to change and the eCommerce industry is not an exception. Since the advent of modern business practices and path-breaking technology, the industry has to be prepared to evolve to stay relevant.  So why is quality traffic important? Traffic is one of the key indicators of business growth and performance. Attracting your existing audience…

  • Marketing InfographicsInbound Marketing Checklist: Strategies Infographic

    The Inbound Marketing Checklist: 21 Strategies for Growth

    As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder…

  • Marketing BooksReasons Why Businesses Use Twitter

    Why Your Business Should Use Twitter

    Many businesses continue to struggle with why they should use Twitter. Pick up a copy of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel. It’s a fantastic book that documents the birth and growth of Twitter as an incredible new medium for businesses to communicate through. As I was reading the book, Shel mentions several…

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