The Inbound Marketing Checklist: 21 Strategies for Growth

As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder of ELIV8 Business Strategies, I recognized them since we’ve shared other work they’ve done. This

How to Optimize a Landing Page

Just a few minor changes to your landing page can result in much better results for your business. Landing pages are the destination for your calls-to-action and the transition point where a visitor either becomes a lead or even a conversion. Here are some key elements of a well optimized landing page. Keep in mind we’re not just optimizing the page for search engines, we’re optimizing the page for conversions, too! Page Title – the

15 Business Reasons to Use Twitter

Businesses continue to struggle on reasons to use Twitter. Pick up a copy of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel. It’s a fantastic book that documents the birth and growth of Twitter as an incredible new medium for businesses to communicate through. As I was reading the book, Shel mentions several reasons why a company would want to use Twitter. I think many of them are worth listing…