Old Spice Inspires: When in Doubt, Go Dumb

Sometimes I love marketing and developing long-term strategies that change the perception of a business, increase the reception of a brand, drive sales and skyrocket a company’s success. Today isn’t one of them. The online marketing world is ablaze at the brilliant strategy of the Old Spice guy. If you’re one of the few that hadn’t heard, the Old Spice guy is hard at work answering Tweets through his Youtube channel personally. He’s responding to