The promise of personalization has failed. For years we’ve been hearing about its incredible benefits, and marketers looking to capitalize on it have bought into pricey and technically complicated solutions, only to discover too late that, for most, the promise of personalization is little more than smoke and mirrors. The problem starts with how personalization has been viewed. Positioned as a business solution, it’s been framed through the lens of solving business needs when really
Moat: Measure Consumer Attention Across Channels, Devices, and Platforms
Moat by Oracle is a comprehensive analytics and measurement platform that provides a suite of solutions across ad verification, attention analytics, cross-platform reach and frequency, ROI outcomes, and marketing and ad intelligence. Their measurement suite includes solutions for ad verification, attention, brand safety, advertising effectiveness, and cross-platform reach and frequency. Working with publishers, brands, agencies, and platforms, Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. Moat by Oracle
Five Top Tips For Building A Thought Leadership Content Strategy
The Covid-19 pandemic has highlighted how easy it is to build – and destroy – a brand. Indeed, the very nature of how brands communicate is changing. Emotion has always been a key driver in decision making, but it is how brands connect with their audience that will determine success or failure in the post-Covid world. Nearly half of decision-makers say an organisation’s thought leadership content directly contributes to their purchasing habits, yet 74% of companies have
6 Technology Trends in 2020 Every Marketer Should Know About
It’s no secret that marketing trends emerge with changes and innovations in technology. If you want your business to stand out, bring in new customers and increase visibility online, you’ll need to be proactive about tech changes. Think of tech trends in two ways (and your mindset will make the difference between successful campaigns and crickets in your analytics): Either take steps to learn the trends and apply them, or get left behind. In this
Workable Strategies for Omni-Channel Communication
A brief explanation of what Omni-channel communication is and specific features and strategies within it for marketing teams to increase their customers’ loyalty and value.
Omnichannel Marketing Yields More Loyal and Valuable Customers
Brands must break down online and offline silos to meet consumer expectations. As the old adage goes, A rising tide lifts all boats. The same principle applies to effective consumer marketing. A powerful broadcast campaign can multiply the impact of other marketing activities, from increasing your website and search traffic to boosting your social media engagement and public relations buzz. Savvy marketers have realized this for years and deployed multimedia strategies to take advantage of
Synergy: How Marketers Amplify Owned Media with Paid and Paid Media with Owned
Treating paid marketing and owned marketing separately costs marketers conversions, ranking and revenue. Most marketers evaluate channels separately, or, split out paid, earned, and owned marketing. The result? You leave 50-100% of your potential results on the table. I recently asked almost a hundred CMOs and marketing executives: How do organic and paid marketing influence and amplify each other? Their answers were astonishingly insightful, and provide powerful evidence that marketers should seek and exploit synergies
Priming the Omnichannel for Black Friday and Cyber Monday
There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which includes online and mobile, are clearly the bright spots in retail. Cyber Monday 2016 claimed the title for the largest online sales day in U.S. history, with $3.39 billion in online sales. Black Friday came